Facewatch is a facial recognition system that keeps a database of people’s faces – called “subjects of interest” (SOIs). It recognizes facial detail, among others. A lot of business owners, especially medium retail and grocery business uses the face-scanning technology to keep watch over potential shoplifters.
The subject of the news cycle recently is facial recognition. A few months ago, a new phone app called FaceApp started to trend on news feeds and across social media. The app takes your photo and ages it to show you what you’ll look like when you grow older.
The app caused alarm over the growing users because people realized that the app belongs to a Russian company, probably using their faces for surveillance. The freakout was serious that it led the House of Commons Science and technology committee to call for the British police to alarm people against using it.
Looking at the subject of security alone, facial recognition technologies are helpful. There is a growing demand for it in shops, with companies selling this software and devices on a retail price. This makes the technology ubiquitous to those who want to purchase it for a lower price. It is now one of the most viable methods against shoplifting.
Josh Davis, a psychologist at the University of Greenwich, said that the systems are getting better year after year. In fact, as computer systems improve in power annually, AI technology for facial recognition also gets better and better. This snowballs into the lowering of the cost of developing or making a facial recognition system.
In fact, even China has embraced the employment of facial recognition technology. The state uses it for a national surveillance system and people are afraid that this measure pushes its authoritarian regime forward. Facial recognition in China is used for airport check-ins, cash withdrawals, and even in school.
In the United Kingdom, the British police are starting trials of facial recognition technology in South Wales, Leicestershire, and London. But there are no current laws or policy that regulates its use, that’s why the technology is heavily challenged and criticized in UK courts.